Embedded Brand Strategy

Embedded Brand Strategy

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How long does it take to turnaround a brand?

(And how do you do it?)
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Your brand guidelines are not enough
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18
How Sol de Janeiro became the top selling brand at Sephora without selling makeup
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8
What comes after quiet luxury?
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5
How to bring back luxury shoppers? Try having more fun.
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4
A tale of two acquisitions
What can Rhode’s new owners learn from Kylie Cosmetics?
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Michelle EmbeddedBrandStrategy
5
With influencers, go small to go big
Targeted gifting beats mass seeding
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Michelle EmbeddedBrandStrategy
Surviving as a consultant in an AI world
Less thinking, more doing. And more doing differently.
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Michelle EmbeddedBrandStrategy
2
physics x branding
Why all brands become average. Unless they don’t.
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7
How Sol de Janeiro became the top selling brand at Sephora without selling makeup
The maker of Bum Bum Cream is on the way to $1 Billion in sales
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Michelle EmbeddedBrandStrategy
8
Fishwife isn't a tinned fish company. It's a packaging company.
That's not necessarily a bad thing.
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Michelle EmbeddedBrandStrategy
1
Diary of a Brand: the Dallas Cowboys
How the Cowboys built the most valuable brand in sports
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Michelle EmbeddedBrandStrategy
1
Embedded Brand Strategy
Embedded Brand Strategy
Original case studies and frameworks that connect brand marketing to business strategy. Read by CEOs who want to build strong brands, and marketers who want to think more like CEOs.

Embedded Brand Strategy

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