How Sol de Janeiro became the top selling brand at Sephora without selling makeup
The maker of Bum Bum Cream is on the way to $1 Billion in sales
The top selling brand at Sephora sells no makeup (yet). It’s not a perfume or skincare brand. At least in the traditional sense. Which might explain the success of 10 year old Sol de Janeiro, which recently rocketed past Glossier and Selena Gomez’ Rare Beauty to become Sephora’s top selling brand.
Founded by cosmetics veteran Heela Yang, Sol sells a line of coconut-pistachio scented body care, haircare, sunscreen, and fragrance mists.